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MUMBAI: Reliance Consumer Products, the FMCG arm and a subsidiary of Reliance Retail Ventures, has acquired the trademarks, recipes and intellectual property rights of Ravalgaon Sugar Farm’s confectionery business in a Rs 27-crore deal. The details were disclosed by Ravalgaon in an exchange filing on Friday.
RCPL has been expanding its footprint in the market through a mix of acquisitions and partnerships.The latest acquisition will add to its FMCG portfolio that includes brands like Campa, Toffeeman and Raskik, widening the product basket for consumers. The 82-year-old Ravalgaon brand owns nine confectionery labels like Pan Pasand and Coffee Break. As FMCG companies compete for a larger share of the consumer’s wallet, they have been attempting to ramp up product portfolios with acquisitions to get more customers. RCPL did not issue any statement.
A dwindling market share on the back of surging competition from both organised and unorganised industry players prompted Ravalgaon to make the move.
RCPL has been expanding its footprint in the market through a mix of acquisitions and partnerships.The latest acquisition will add to its FMCG portfolio that includes brands like Campa, Toffeeman and Raskik, widening the product basket for consumers. The 82-year-old Ravalgaon brand owns nine confectionery labels like Pan Pasand and Coffee Break. As FMCG companies compete for a larger share of the consumer’s wallet, they have been attempting to ramp up product portfolios with acquisitions to get more customers. RCPL did not issue any statement.
A dwindling market share on the back of surging competition from both organised and unorganised industry players prompted Ravalgaon to make the move.
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