RCPL has been expanding its footprint in the market through a mix of acquisitions and partnerships.The latest acquisition will add to its FMCG portfolio that includes brands like Campa, Toffeeman and Raskik, widening the product basket for consumers. The 82-year-old Ravalgaon brand owns nine confectionery labels like Pan Pasand and Coffee Break. As FMCG companies compete for a larger share of the consumer’s wallet, they have been attempting to ramp up product portfolios with acquisitions to get more customers. RCPL did not issue any statement.
A dwindling market share on the back of surging competition from both organised and unorganised industry players prompted Ravalgaon to make the move.