FMCG growth lags even as rural plays catch-up

by The Technical Blogs

FMCG sales volume in India rose 6.4% in Q4 2023, led by rural demand recovery, narrowing the rural-urban consumption gap. However, sequential growth slowed, with urban markets affected more. Industry projections for 2024 are moderate, reflecting evolving market dynamics. Rural income and winter crop yields are critical for future growth.

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